Disney: The Castle

Disney: The Castle started as our original idea: to bring the magic of Disney to a global audience as a stunning immersive world, with the Disney Castle as the show's iconic centrepiece.

We worked with Disney Concerts to develop interactive musical experiences as anchor activations based on the marquee properties of Lion King, Frozen, Encanto, Aladdin and The Little Mermaid. Our sister company Imaginer produced the 3D concept designs for key elements including an all-new adaptation of the Disney Castle itself.

Business and executive development came from Tim Lawson and Toby Simkin at TMLG, who built a complete international business and touring model leveraging their network of partners and promoters.

Balich Wonder Studio joined as partner-producers, developing the working concepts and providing procurement, production design, engineering, project management and operations through their teams in Milan, England and KSA.

The launch took place at Boulevard World as part of Riyadh Season. The project itself made history as the first Disney castle in the Middle East or MENA region. It was a landmark experience with record attendance.

In 2025 it took Gold at the Eventex Awards in the Entertainment Event category. A global rollout follows.

We thank SELA for their expertise and resources, along with The General Entertainment Authority, The National Events Centre, and H.E. Turki Al-Sheikh.