World of Barbie is the best-selling immersive production between partners Mattel, Kilburn Live and IMG: a stunning, highly-interactive world where Barbie's many fans, young and old, see their aspirations celebrated.
Max Painter and Daria Maksimova co-created the initial concept. Daria went on to act as lead designer for the full experience as part of Kilburn Live.
The concept uses an open-world operating model: a town square centred around the iconic Barbie Dreamhouse, surrounded by interactive satellite activations with aspirational and engaging content.
The Dreamhouse itself is an ultra-stylish space where guests make their own stories and content. The whole experience is intended to inspire, educate and entertain.
World of Barbie premiered in 2023 alongside the worldwide fanfare around Greta Gerwig's Barbie film. It has sold out across North America and received glowing press and thousands of five-star reviews.
It was welcomed to the Middle East in 2023 as part of Riyadh Season, a historic moment for the iconic Mattel brand and for the Kingdom of Saudi Arabia.
