Nerf Challenge was an opportunity to create an interactive fan experience like no other. Nerf is one of the most popular toy brands in North America, and in a world where digital content reigns supreme, it's all about encouraging active play. We saw this as a great opportunity to do something special.
Making activations that looked and felt the part was great fun. We designed three themed primary battle arenas surrounded by a plethora of engaging, novel secondary activations inspired by the kind of quirky content that has racked up billions of views across social channels.
Nerf Challenge debuted at LA's prestigious Staples Center before becoming a permanent experience in Toronto, totalling four years in market. We saw this as a fantastic test-case for pioneering interactive content. Nerf Challenge was a huge amount of fun, and a great excuse to play.
